Event

The Effects of Ballot Order Randomization on Gender- and Ethnicity-Based Voter Biases

Date
7 Feb 2023
Time
12:30 UK time
Speakers
Rachel Bernhard
Where
Nuffield College, Large Lecture Room, New Road OX1 1NF
Series
Nuffield College Political Science Seminars
Audience
Members of the University only
Booking
Not required
Join Zoom Meeting: https://zoom.us/j/93310459956?pwd=ak5DcEs1ZGFmOXd1c0tUTFNPZzZmdz09
Meeting ID: 933 1045 9956; Passcode: 582070
Joint work with: Sean Freeder and Justin de Benedictis-Kessner

Abstract:  Prior work finds that candidates benefit from being listed first on the ballot. Other research finds that candidates from historically marginalized groups, such as women and ethnic minorities, fare worse in low-salience and low-information contexts like on-cycle local elections. We therefore ask whether being listed first---an increase in salience---benefits historically marginalized candidates more or less than ethnic majority and/or male candidates. We test whether women and ethnic minority candidates are helped or harmed by randomly being listed first on the ballot relative to men and white candidates in two different datasets, one observational and one experimental. In the first, we use data on over 29,000 California local elections from 1995-2021. In the second, we employ a survey experiment manipulating hypothetical candidates’ ethnicity and gender, candidate salience, and election salience. In the election data, we see evidence that being listed first has a substantial benefit for white women candidates, and to a lesser extent, white men candidates. There is no significant benefit for women or men of color in being listed first. However, in our experiment, we find little consistent evidence of an additional reward---or penalty---to being listed first for women or ethnic minority candidates. Additionally, variation in election timing produces substantial variation in the rewards for candidates randomly listed first.