Event

Heroes and villains: motivated projection of political identities

Date
5 Mar 2024
Time
12:30 UK time
Speakers
Stuart Turnbull-Durgate
Where
Nuffield College, SCR (A staircase), New Road OX1 1NF
Series
Nuffield College Political Science Seminars
Audience
Members of the University only
Booking
Not required
Join Zoom Meeting: https://zoom.us/j/97156099278?pwd=bE1DNElhVmRRWkl1Q1lVSEI3UlRLdz09
Meeting ID: 971 5609 9278 Passcode: 324627

Abstract: Most research on political identities studies how individuals react to knowing others' political allegiances. However, in most contexts political views and identities are hidden and only inferred, which implies that projected identities may matter as much as actual ones. In this paper, we argue that individuals engage in motivated political projection: the identities people project onto target individuals are strongly conditional on the valence of that target. We test this theoretical proposition via two original pre-registered experimental studies. In Study 1, we rely on a unique visual conjoint experiment in Britain and the US that asks participants to assign partisanship and political ideology to fictional heroes and villains. In Study 2, we present British voters with a vignette that manipulates a subject's valence and solicits (false) recall information related to the subject's political identity. We find strong support for motivated political projection in both studies, especially among strong identifiers. Our findings hold both good and bad news for democratic stability: political projection provides grounds to fear further solidification of antagonistic political identities but also suggests potential paths towards reducing partisan hostility.