The legal profession in China is embracing technology. Since the 2010s, a new type of law firm, commonly known as “internet-promoted firms” (IPFs), has emerged as a significant force in the legal services market, particularly in areas such as debt collection, personal injury, and labour disputes. These IPFs typically collaborate with online platforms and legal consulting companies to market their services through search engines and social media. The lack of stringent regulation on these practices has led to problems such as unfulfilled promises to clients, fraudulent or exaggerated credentials, and irresponsible representations in court. Furthermore, the rise of IPFs has depressed the salaries of early-career lawyers and exacerbated their already challenging working conditions. Nevertheless, as a new organizational form, IPFs are disrupting the business model of traditional law firms and transforming the market landscape for legal services in China.
