A survey of media leaders has shown the impact of COVID-19 on the media industry and spotted trends to watch—such as digital and distributed newsrooms, a renewed focus on subscription revenue streams, AI and first-party data insight.
Key findings in the report, authored by Nic Newan, reveal the changing perspectives of media leaders, including that:
"The pandemic has comprehensively made the case for faster change towards an all-digital future."
The report's findings are drawn from a closed survey of 234 people in December 2020. Participants, drawn from 43 countries, were selected because they held senior positions (editorial, commercial, or product) in traditional or digital-born publishing companies and were responsible for aspects of digital or wider media strategy. The results reflect this strategic sample of select industry leaders, not a representative sample.
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