Joe Twyman, Head of Political and Social Research for YouGov, speaks on measuring public opinion before and after Brexit.
YouGov predicted Remain would prevail in the EU Referendum, but Leave ultimately won with fluctuations in polling data up to the very end. Joe Tyman interprets the results, focusing on issues of demographics, turnout rates and the issues driving citizens' votes. He presents new polling on the recent High Court decision regarding the Parliament's role in triggering Article 50 and gives his take on predicting attitudinal differences in the age of 'Big Data.'