Social Norms, Preference Falsification, and Support for Stigmatized Parties
Do political preferences translate into behavior? I argue that when individuals support a stigmatized party, they have an incentive to conceal that support to avoid social sanctions. I provide real-world, causal evidence of this falsification of political preferences by leveraging a unique decision by the Electoral Commission in one region of Spain that made voting not private in one of four elections in the same day. Qualitative evidence shows that this decision made voters feel that their vote choice could be observed.