Data and subscriptions: El Pais' lessons in pandemic coverage
Borja Echevarría, the managing editor of El País newspaper in Spain, is regarded as a pioneer of Spanish digital journalism. He began his career at El Mundo, then helped launch soitu.es in 2007 before joining El País in 2009. More than a decade on, in May 2020, his paper launched its digital subscription system at the tail-end of Spain’s first pandemic peak. By September 2020 it had more than 64,000 digital subscribers, accounting for nearly a quarter of all digital news subscriptions in Spain.