Book launch | The Backstage of Democracy: India's Election Campaigns and the People who Manage Them
Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights and hashtag wars to mobilise voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategising and deliberations that take place between politicians and a new cabal of political professionals as they organise election campaigns in India.